Americans have the desire to be informed at any given time, and supply chain transparency has become a growing expectation. Seventy-one percent of Americans check their phones within the first 10 minutes of waking up. Whether to check work email, catch the latest news, or stay in the know via social media, Americans have come to expect continually updated information.
To meet the growing expectation and demand for information, the logistics and transportation industry must adjust to being one of the first to share with the social world the intense changes within the market at the time they occur. By incorporating new forms of distributing news and advanced technologies, InstiCo’s customers receive information and alter it with the utmost transparency, enabling InstiCo to meet and exceed established and new expectations.
As these customer expectations are shifting and increasing, it creates a space for both the individual and their business to become faster and more flexible with their services. For instance, InstiCo is striving to work with customers and carriers to adjust to the rates and market trends to make freight flow more smoothly. This fosters and grows the trustworthiness of the relationship between our customers and InstiCo.
Decision-making during times of disruption or volatility also heavily depends on supply chain transparency. Shippers can proactively address delays, capacity limitations, and price changes before they affect operations when they have access to precise, real-time information. Businesses can lower uncertainty, enhance planning, and sustain service levels even when market conditions shift by having visibility across shipments, carriers, and lanes. Through the use of data-driven insights and regular communication, InstiCo assists clients in remaining knowledgeable and assured throughout the entire shipping process.
Our communication will always be clear with our customers and carriers to continue the growth in all our business relationships. Transparency isn’t just a core value at InstiCo it is, in fact, a guiding principle.
