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InstiCo Logistics

Overview

Anyone who works in logistics knows this reality all too well: you can run an efficient operation, keep trucks moving on schedule, meet delivery expectations, and still find yourself worrying about cash flow at the end of the week.

That is not necessarily poor planning. It is simply the way the industry operates. Customers may take 30, 60, or even 90 days to pay invoices, while expenses continue to pile up in real time. Fuel needs to be purchased today. Drivers need to be paid on Friday. Equipment repairs cannot wait until outstanding invoices clear. The revenue is technically on the way, but that does not help much when operational costs are immediate.

    About the Author

    John Hernando

    John Hernando is the President and CEO of InstiCo, with 15 years of experience in transportation and logistics. He founded InstiCo Freight Management in 2010 and has built the company around integrity, disciplined growth, and long-term value creation. With a background in finance, operations, and leadership, John brings a practical, strategic perspective to supply chain challenges. He is passionate about servant leadership, customer partnership, cargo fraud prevention, and helping businesses make smarter logistics decisions grounded in trust, reliability, and accountability.

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